As always, with a new year comes new trends in the world of retail and e-commerce.
In 2020 and 2021, we saw massive growth in social commerce, influencer marketing, especially with advancements in augmented reality shopping experiences. As a result of the pandemic, e-commerce grocery platforms like Instacart are now the new norm for millions of shoppers nationwide.
Retail media outlets such a Walmart and Target continue to expand their online shopper experience. From technological advancements in the retail industry to surprising new sales channel partnerships, here are the top innovative trends in retail to keep an eye on in 2022.