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As always, with a new year comes new trends in the world of retail and e-commerce.
In 2020 and 2021, we saw massive growth in social commerce, influencer marketing, especially with advancements in augmented reality shopping experiences. As a result of the pandemic, e-commerce grocery platforms like Instacart are now the new norm for millions of shoppers nationwide.
Retail media outlets such a Walmart and Target continue to expand their online shopper experience. From technological advancements in the retail industry to surprising new sales channel partnerships, here are the top innovative trends in retail to keep an eye on in 2022.
Joe Trend frequently does trend research. We do so by speaking with influencers, surveying consumers about new trends, in focus groups, cool hunting, ethnography and digital communities. We also have teams doing research in different countries.
Marketers use trend forecasting to look at the direction of today’s hot new products. Trend forecasting gives marketers an idea of what will be selling in the next six months to a year. It gives companies a sense of the market response to their products and services.
To succeed in marketing, you need high-demand products to sell, the skills to market them, and the drive to succeed. Joe Trend has the winner’s mindset—we're continually learning, researching, and preparing for success. We also have teams in other countries looking at trends there before they happen here.